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Facebook fundraising: How you can make a difference
The last couple of years have turned the world upside down, from the way we work, to how we interact with others and especially how we fundraise. With many events being cancelled or postponed from March 2020, Cystic Fibrosis Trust, along with so many other charities, quickly looked at how we could adapt for the world around us, so that our supporters could continue fundraising for us safely.
Some of our events returned with a virtual twist, others were born in an almost fully online space, but our overall purpose as a charity was to reconnect our fundraisers for a common purpose – to unite for a life unlimited.
A few years before the COVID-19 pandemic, Facebook launched its Birthday Fundraising feature which enables users to collect donations from friends in honour of their big day. This feature allows loved ones to celebrate these special occasions with you, even when you can’t be together, as was the case for many of us for so long.
It was an ideal place for us to start as we began to explore fundraising in a socially-distanced world.In fact, during the first year of the COVID-19 pandemic, Cystic Fibrosis Trust received an incredible £173,000 from Birthday Fundraising on Facebook alone, with many others turning to the platform to fundraise for their virtual challenge events or raising money in memory of a loved one.
“I decided I wanted to mark my 30th birthday in a way I would remember and to celebrate the importance of this milestone with a fundraiser! I wanted to take the opportunity to raise awareness of CF and support an organisation that means so much to me. Using the Facebook fundraising tool was really simple and allowed me to promote my campaign to all of my hundreds of friends and contacts!”
Erica raised £719.88 via her Birthday Fundraiser on Facebook
Setting up a birthday fundraiser on Facebook is easy and can be done in a few simple clicks direct from your own profile. Not only is this a great way to celebrate your birthday in a meaningful way but it’s also a brilliant opportunity to raise awareness of CF with your donors and a chance for them to support you from all corners of the world.
“I chose to fundraise via Facebook to raise awareness of CF amongst my friends and family. It was the perfect way of raising money whilst I was restricted in what I could do, with my daughter Grace being in hospital.”
Adam raised £808.52 via his Birthday Fundraiser on Facebook
Now that community and challenge events are beginning to return, we still want to continue investing time in digital fundraising, such as birthday fundraising on Facebook. The last couple of years have shown us that there is a significant place for connecting online and fundraising – either as the first port of call, or even to compliment your in-person events.
Join Erica and Adam in supporting a cause that’s important to you on your special day.
Support the Trust on your special day
Cystic fibrosis (CF) is a genetic condition which causes sticky mucus to build up in the lungs and digestive system. It affects more than 10,800 people in the UK. One in 25 of us carries the faulty gene that causes it, usually without knowing.
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Cystic fibrosis, or CF, affects the lungs, digestive system and other organs, and there are over 10,800 people living with it in the UK.
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